I’m Ricardo Gerstl,
a UX Professional of 12+ years.
Senior UX Designer & Product Lead
I make complicated software feel obvious, and I have mucha pasión for the teams that build it. You showed up with four questions. They’re below, in the order you’d ask them.
Who is he?
Good question.
Systems Engineer on paper. UX obsessive in practice. NN/g-certified in Interaction Design, twelve years deep, and happiest leading the teams that ship products people actually use.
I tend to…
- Question assumptions
- Draw diagrams
- Notice patterns
- Simplify things that shouldn’t be complicated
- Ask "why?" often
Complex software.
Simpler every time.
AWS.
Hitachi Energy.
FNZ.
Cense.
B2B software and internal tools, where the problems are ugly, the stakes are real, and nobody notices the design until it works.
Rooted in 3 skills
- Empathy
- Not a workshop sticky note. A habit of living in the user’s world until their problems feel like yours.
- Communication
- Say it clearly. Back it up. Then shut up and listen.
- Collaboration
- It takes a village, and the village ships faster when everyone’s voice is in the room.
Enough about me.
Let’s do a quick compatibility check.
If your vibe is…
“Just make it pretty” “Let’s just copy the design of…” “We already know what users want” We might not be each other’s people.
If you value…
Curiosity. Evidence. Better questions. Thoughtful decisions. Good humans. And making genuinely useful things? We’ll probably get on brilliantly.
Is he any good?
Apparently.
SaaS.
Consulting.
Finance.
Energy.
Internal tools.
Start-ups.
Twelve years.
Same problems.
Different companies
A few projects became case studies.
Lots run quietly inside big companies.
Some disappeared behind NDAs.
Teams keep inviting me back.
Strengths
- Research that finds the real problem.
- Product strategy that gives teams direction.
- Information architecture that makes complexity navigable.
- Interaction design that gets out of the way.
- Design systems that help good work scale.
- Facilitation that turns opinions into decisions.
Good decisions based on better questions:
Interestingly…
It’s not always just about the design.
It’s what changes because of it.
-
Scattered handoffs out. Live UX guidance in.
AI Native UX Workflow
-
Same users, better tool.
Knowledge-base
-
Buried pages, finally found: access up 40%+
Interactive Elements
-
One design system. Every project updated in a click.
Design System
Says who?
100+ colleagues.
Speaking of getting on brilliantly…
Don’t take my word for it. Here’s what the people I’ve worked with think.
Excerpts from LinkedIn recommendations
...turning ambiguous problems into something concrete we could discuss... explore different flows and interaction ideas... open, constructive, and genuinely enjoyable... strong user-centered perspective while also being pragmatic... would happily work with him again.
Özgür T.Software Technical Lead ...took ownership of the full UX Research, User Experience Design, UI Design, and web design practice... end-to-end UX and UI pipeline... weekly usability testing... established our design language and design system... mentoring role... recommend him without hesitation...
Luca R.Junior PM ...internalised the new way of working with agentic capabilities... went beyond static designs in Figma and built working prototypes... strong human-centred design mindset while always looking to incorporate technical and business perspectives... joy to work with...
Andy J.Staff Engineer
Worth a chat?
We should talk.
If you’ve made it this far…
Got some time?
Need to take some time off?
