Ricardo Gerstl · Senior UX Designer & Product Lead
Portrait of Ricardo Gerstl, UX professional

I’m Ricardo Gerstl,
a UX Professional of 12+ years.

Senior UX Designer & Product Lead

I make complicated software feel obvious, and I have mucha pasión for the teams that build it. You showed up with four questions. They’re below, in the order you’d ask them.

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Who is he?

Answer

Good question.

Systems Engineer on paper. UX obsessive in practice. NN/g-certified in Interaction Design, twelve years deep, and happiest leading the teams that ship products people actually use.

I tend to…

  • Question assumptions
  • Draw diagrams
  • Notice patterns
  • Simplify things that shouldn’t be complicated
  • Ask "why?" often

AWS.
Hitachi Energy.
FNZ.
Cense.

Complex software.
Simpler every time.

B2B software and internal tools, where the problems are ugly, the stakes are real, and nobody notices the design until it works.

Empathy

Not a workshop sticky note. A habit of living in the user’s world until their problems feel like yours.

Communication

Say it clearly. Back it up. Then shut up and listen.

Collaboration

It takes a village, and the village ships faster when everyone’s voice is in the room.

Enough about me.
Let’s do a quick compatibility check.

If your vibe is…

“Just make it pretty” “Let’s just copy the design of…” “We already know what users want” We might not be each other’s people.

If you value…

Curiosity. Evidence. Better questions. Thoughtful decisions. Good humans. And making genuinely useful things? We’ll probably get on brilliantly.

Is he any good?

Answer

Apparently.

Twelve years.
Same problems.
Different companies

SaaS.
Consulting.
Finance.
Energy.
Internal tools.
Start-ups.

A few projects became case studies.
Lots run quietly inside big companies.
Some disappeared behind NDAs.
Teams keep inviting me back.

  • Research that finds the real problem.
  • Product strategy that gives teams direction.
  • Information architecture that makes complexity navigable.
  • Interaction design that gets out of the way.
  • Design systems that help good work scale.
  • Facilitation that turns opinions into decisions.

Interestingly…
It’s not always just about the design.
It’s what changes because of it.

Good decisions based on better questions:

Scattered handoffs out. Live UX guidance in.

200% more data logged. Same users, better tool.

Buried pages, finally found: access up 40%+

One design system. Every project updated in a click.

There’s more where that came from. View all work.

Says who?

Answer

100+ colleagues.

Speaking of getting on brilliantly…

Don’t take my word for it. Here’s what the people I’ve worked with think.

Worth a chat?

If you’ve made it this far…

You’re probably as curious as I am. We should talk.

hello@ricardogerstl.com
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