12+ years
Hello! 👋 I'm Ricardo Gerstl, a Senior UX Designer/Researcher based in Zurich.
I design for people whose livelihood runs through the product. Not delight for its own sake, but clarity in complex systems.
At 
, 
, and 
I led UX strategy across teams, owning both the research that points the way and the interaction detail that delivers it.
I'm comfortable in ambiguity, bring engineering in early, and argue for design in business value and technical feasibility.
Centralized knowledge-base for data-driven decisions
Summary:
A centralized, A.I. powered Knowledge-base for AWS employeers. I led end-to-end designs and UX research, revamped the decision-making process within the organization, and lead the engineering & analyst consultants.
Role, skills & team
Role:
Senior UX Designer & Team Leader
Skills:
+ Product planning
+ Team management
+ UI Design
+ User testing/research
+ Design systems
+ Client management
+ Prototyping
Product Team:
+ Myself
+ Product Owner (client)
+ Tech Lead (client)
+ 1 Senior Product Designer
+ 7 Front/Backend Engineers
+ 3 Business/Data Analyst
Read full case study: Knowledge-base
Gen-AI for Crypto Compliance
Summary:
At Cense I designed an AI assistant grounded in source reports for crypto compliance, so analysts get cited answers they can defend, not chatbot guesses.
Role, skills & team
Role:
Senior UX Researcher, Designer & Engineer
Skills:
+ UX research
+ AI product design
+ Live prototyping
+ Component contracts
+ Design systems
+ Developer tooling
+ User testing
Product Team:
+ Myself
+ Product Manager
+ Frontender
+ 4 Backender/
Prompt Engineer
Read full case studies: Building Cense Ai
AI-native UX in the developer workflow
Summary:
Connected front-end development, component guidance, and ongoing UX research into one live workflow, so developers get product meaning and open questions while they build, not after the PR.
Role, skills & team
Role:
UX Engineer, Researcher & Tooling Architect
Skills:
+ AI agent design
+ Component contracts
+ UX research ops
+ Developer tooling
+ MCP / IDE workflows
+ Design systems
+ Live prototyping
Product Team:
+ Myself
+ Product Manager
+ Frontender
Read full case study: AI Native UX Workflow
About
Throughout the years I have grown on a personal and professional level. Interested in learning more about me?
About meWork
Solving complex digital problems gives me great satisfaction. Luckily, that's what I do for a living. Want to learn more about my work?
Case studiesMore
"All work and no play makes Ricardo a dull boy". Aside from my day-to-day job, I enjoy writing, coding, and doodling. Wanna' check it out?
Side projectsOrganizations
The following organizations have been a pleasure to work for over the past decade:
Recommendations
Here are a few examples from the 100+ recommendations I've received in LinkedIn, highlighting the strong relationships I've built with my colleagues over the years:
To read all 100+ recomendationsGo to LinkedIn
In the spirit of reconciliation, I, Ricardo Gerstl, acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Thanks for the visit!
Reach out and let’s chat.