12+ years
Hello! 👋 I'm Ricardo Gerstl, a Senior UX Designer/Researcher based in Zurich.
I design for people whose livelihood runs through the product. The job isn't to add delight, it's to make complex information legible enough to act on. At AWS, Hitachi Energy, and FNZ I led UX strategy across teams, and I care as much about the interaction detail as the research that points to it.
I'm comfortable in ambiguity, I bring engineering in early, and I argue for design in terms of business value and pushing tech feasability.
Latest Project
Centralized knowledge-base
for data-driven decisions
Summary:
A centralized, A.I. powered Knowledge-base for AWS employeers. I led end-to-end designs and UX research, revamped the decision-making process within the organization, and lead the engineering & analyst consultants.
Role:
Senior UX Designer & Team Leader
Skills:
+ Product planning
+ Team management
+ UI Design
+ User testing/research
+ Design systems
+ Client management
+ Prototyping
Product Team:
+ Myself
+ Product Owner (client)
+ Tech Lead (client)
+ 1 Senior Product Designer
+ 7 Front/Backend Engineers
+ 3 Business/Data Analyst
Read full case study: Knowledge-base
About
Throughout the years I have grown on a personal and professional level. Interested in learning more about me?
About meWork
Solving complex digital problems gives me great satisfaction. Luckily, that's what I do for a living. Want to learn more about my work?
Case studiesMore
"All work and no play makes Ricardo a dull boy". Aside from my day-to-day job, I enjoy writing, coding, and doodling. Wanna' check it out?
Side projectsOrganizations
The following organizations have been a pleasure to work for over the past decade:
Recommendations
Here are a few examples from the 80+ recommendations I've received in LinkedIn, highlighting the strong relationships I've built with my colleagues over the years:
To read all 100+ recomendationsGo to LinkedIn
In the spirit of reconciliation, I, Ricardo Gerstl, acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Thanks for the visit!
Reach out and let’s chat.