Ricardo Gerstl

UX Certification Badge from Nielsen Norman Group

10+ years in UX.

Hello! 👋​ I'm Ricardo. Currently, I'm exploring new opportunities as a Senior UX Designer in Zurich.

With 10+ years of experience in SaaS and consulting, I specialize in B2B software and internal tools. My leadership roles at AWS, Hitachi Energy, and FNZ involved shaping UX strategies that aligned user needs with business objectives, grounded in technical realities.


Latest Project

Centralized knowledge-base
for data-driven decisions

*Mock wireframes, project is under NDA.

A centralized, A.I. powered Knowledge-base for AWS employeers. I led end-to-end designs and UX research, revamped the decision-making process within the organization, and lead the engineering & analyst consultants.


Senior UX Designer & Team Leader


+ Product planning
+ Team management
+ UI Design
+ User testing/research
+ Design systems
+ Client management
+ Prototyping

Product Team:

+ Myself
+ Product Owner (client)
+ Tech Lead (client)
+ 1 Senior Product Designer
+ 7 Front/Backend Engineers
+ 3 Business/Data Analyst

Read full case study: Knowledge-base


Throughout the years I have grown on a personal and professional level. Interested in learning more about me?

Read About


Solving complex digital problems gives me great satisfaction. Luckily, that's what I do for a living. Want to learn more about my work?

Read Work


"All work and no play makes Ricardo a dull boy". Aside from my day-to-day job, I enjoy writing, coding, and doodling. Wanna' check it out?

Read More


The following organizations have been a pleasure to work for over the past decade:


Here are a few examples from the 80+ recommendations I've received in LinkedIn, highlighting the strong relationships I've built with my colleagues over the years:

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In the spirit of reconciliation, I, Ricardo Gerstl, acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

Thanks for the visit!
Reach out and let’s chat.