Case studies
What happens when UX research, product decisions, and delivery have to share the same story? These case studies are the ones I've been proud to ship: problem framing, process, and outcomes across SaaS and B2B products.
AI Native UX Workflow
- 4 knowledge sources
- 8 workflow stages
- Straight to code UX guidance
Under NDA; wireframes are mockups.
What if the hard part of shipping UI is not the pixels, but the missing product meaning at the moment of code? I connected design-system rules, component contracts, and live UX research so developers could get UX guidance straight in their workflow before decisions drifted into a pull request.
What do you do when every team keeps “the truth” in its own spreadsheet? AWS needed one reliable knowledge base for shared data, so people could collect, maintain, and report together without guessing which number was current.
What if every client UI did not have to begin as a one-off rebuild? Appway’s design system gave teams shared patterns, components, and docs so projects could scale on a configuration-driven foundation, and that same groundwork opened the door to AI-driven UI generation later.
Can a desktop-first video workshop tool become mobile-ready in four weeks? We redesigned Berst for phones, kept business, design, and engineering in sync, then dropped the native app so people could use a responsive, accessible web experience straight from the site.
Why should every editor start from a blank canvas? Topic-specific page templates cut cognitive load for readers and cut assembly time for editors, dropping average page creation from 90 minutes to about 50, with more predictable structure across the site.
How do you get people past the homepage and into the real content? Clearer affordance on links and interactive components helped users go deeper, cut bounce on shallow pages, and lifted visits to third-level pages and beyond by 40%+ in many cases.
Where do your best project stories hide when sales needs them tomorrow? We turned scattered references into a shared case-study system with filters, tags, and writing guidelines so customers and teams could find and compare projects in one place.
Earlier work
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Customer Journey
Do you really know what customers go through across channels, or only the pieces your team owns? This journey map connected touchpoints so we could focus on the highest-impact improvements instead of guessing.
Case study no longer applicable, product no longer available
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Bank Self Onboarding
What if opening a bank account never required a branch visit? We designed a full self-serve onboarding flow so customers could finish the journey digitally in one unified experience.
Case study no longer applicable, product no longer available
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Content Restructuring
How do you relaunch a brand without throwing away years of content? This restructuring moved the site onto the new identity while keeping the existing content intact through the migration.
Case study no longer applicable, product no longer available