Case studies

Selected UX case studies by Ricardo Gerstl: problem framing, process, and outcomes across SaaS and B2B products... of experiences I've been proud to create.

Building Cense Ai

2 wks feature-to-live
1 mo live prototype
3 evidence layers

Compliance professionals needed transparent AI support for dense crypto reports with clear scope, evidence, and uncertainty.

AI Native UX Workflow

4 knowledge sources
8 workflow stages
Straight to code UX guidance

Developers needed live UX context in code so product decisions stayed aligned during implementation.

Knowledge-base

3 mo MVP launched
3× more data logged
≈100M$ yearly savings

Teams needed one reliable way to capture shared data for better efficiency, consistency, and decisions.

Videocall App

4 wks to mobile-ready
1 responsive web app
3 streams aligned

Berst needed a mobile experience that is accessible, easy to navigate, and consistent with desktop.

Page Templates

50 min avg page time
24+ templates shipped
2× less effort

We created consistent page templates to reduce cognitive load and speed up page creation.

Design System

100+ doc pages
5 system layers
3 product deliverables

We established a unified project foundation to replace inconsistent scratch-built setups.

Interactive Elements

40%+ deep-page visits
3rd+ level discoverability
2 nav patterns added

We improved deep-page discoverability so users could navigate beyond top-level pages.

Case Studies Revamp

120+ unified tags
5 filter categories
30+ stakeholders aligned

We standardized case study structure so projects are easy to find and compare.

Customer Journey

Cross channel map
End-to-end journey view
Top impact priorities

We mapped the customer journey across channels to identify the highest-impact improvements.

Case study (request access)

Bank Self Onboarding

100% digital onboarding
0 branch visits
1 unified flow

We enabled fully digital bank onboarding without requiring branch visits.

Case study (request access)

Content Restructuring

100% content preserved
1 brand relaunch
Full site migration

We migrated the website to the new brand while preserving existing content.

Case study (request access)

Thanks for the visit!
Reach out and let’s chat.

Chat View My CV