Case studies
Selected UX case studies by Ricardo Gerstl — problem framing, process, and outcomes across SaaS and B2B products.
...of experiences I've been proud to create.
Knowledge-base
Problem we solved: Numerous systems and methodologies were used to gather the same type of information, resulting in poor efficiency, data inconsistencies, and collaboration challenges. This made it difficult to make informed management decisions.
View Knowledge-base case study
Videocall App
Problem we solved: On mobile devices, Berst's mobile experience was poor. Users had difficulty navigating the app, were required to download the native app, the interaction was inconsistent with the desktop app, and accessibility standards were not followed.
View Videoconferencing app case study
Page Templates
Problem we solved: Lack of page structural consistency across the website hampers both user experience and editor experience due to higher cognitive load on users trying to understand the page and higher effort necessary to create new pages for editors.
View Page Templates case study
Design System
Problem we solved: Every new client project was started from scratch or using another project as a starting point; even though the requirements would vary between them. Overall there was frankenstein approach no unified approach into building projects.
View Design System case study
Interactive Elements
Problem we solved: Web analytics showed a drasticaly high bounce rate for pages that where 2 levels deep or lower in the navigation hierarchy. Pages that where 2 or more levels deep: were accessed only throughs search or links from third parties.
View Interactive Elements case study
Case Studies Revamp
Problem we solved: Detailed explanations of projects the company had worked on were scattered across the website. Additionaly, as a user, you were unable to easily differenciate what were projects since each case study had its own structure.
View Case Studies Revamp case study
Customer Journey
Problem we solved: there was no clear understanding of what customers go through when visiting our website and the interconnection across touchpoints & channels. Therefore, we did not know where to focus when improving them.
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Bank Self Onboarding
Problem we solved: enable customers to go through the full onboarding process of a bank without having to physicaly visit a bank's branch
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Content Restructuring
Problem we solved: transition the existing website into a new brand keeping the current content
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