...of experiences I've been proud to create.
Problem we solved: Lack of page structural consistency across the website hampers both user experience and editor experience due to higher cognitive load on users trying to understand the page and higher effort necessary to create new pages for editors.view
Problem we solved: Every new client project was started from scratch or using another project as a starting point; even though the requirements would vary between them. Overall there was frankenstein approach no unified approach into building projects.view
Problem we solved: Web analytics showed a drasticaly high bounce rate for pages that where 2 levels deep or lower in the navigation hierarchy. Pages that where 2 or more levels deep: were accessed only throughs search or links from third parties.view
Case Studies Revamp
Problem we solved: Detailed explanations of projects the company had worked on were scattered across the website. Additionaly, as a user, you were unable to easily differenciate what were projects since each case study had its own structure.view