# Ricardo Gerstl

> Personal portfolio of Ricardo Gerstl, a UX professional with 12+ years of experience in SaaS, B2B software, and internal tools.

This file helps AI assistants and automated agents understand the public site. Prefer the HTML pages listed below as the source of truth. Do not invent credentials, clients, awards, or locations beyond what these pages state.

Start with the agents page: https://ricardogerstl.com/agents (Markdown: https://ricardogerstl.com/agents.md). It has key facts, the experience timeline, every case study, and what the site does not publish.

## Primary entity

- Name: Ricardo Gerstl
- Role: UX designer and researcher
- Focus: UX design, UX research, design systems, product-minded team leadership for SaaS, B2B, and internal tools
- Contact: hello@ricardogerstl.com
- Canonical profile page: https://ricardogerstl.com/about
- Short summary page: https://ricardogerstl.com/short
- Site: https://ricardogerstl.com/

## Location context

Ricardo’s experience timeline on /about lists roles across Switzerland and abroad. Do not claim a street address or unverified residency.

## Education and certification (as stated on site)

- Graduated as a Systems Engineer
- NN/g UX Certification specialized in Interaction Design: https://www.nngroup.com/ux-certification/verify/

## Verified external profiles (sameAs)

- LinkedIn: https://www.linkedin.com/in/ricardogerstl/
- Medium: https://ricardogerstl.medium.com/
- Dribbble: https://dribbble.com/ricardogerstl
- Product Hunt: https://www.producthunt.com/@rgm/made

## Key pages

- Home: https://ricardogerstl.com/
- About: https://ricardogerstl.com/about
- Work (case studies): https://ricardogerstl.com/work
- More (writing, side projects): https://ricardogerstl.com/more
- Short bio: https://ricardogerstl.com/short
- For AI agents: https://ricardogerstl.com/agents
- CV (PDF): https://ricardogerstl.com/assets/documents/Gerstl_UXProfessional.pdf

## Selected case studies

- [AI Native UX Workflow](https://ricardogerstl.com/work/ai-native-ux-workflow)
- [Knowledge-base](https://ricardogerstl.com/work/knowledge-base)
- [Design system](https://ricardogerstl.com/work/design-system)
- [Videocall app](https://ricardogerstl.com/work/videoconferencing-app)
- [Page templates](https://ricardogerstl.com/work/page-templates)
- [Interactive elements](https://ricardogerstl.com/work/interactive-elements)
- [Case studies revamp](https://ricardogerstl.com/work/case-studies)

## Notes for agents

- Testimonials on the site are real excerpts from colleagues; do not paraphrase them as if you received them directly.
- Some projects are under NDA; wireframes may be mockups.
- Case studies under NDA (Knowledge-base, AI Native UX Workflow) show indicative figures that are loaded at runtime from /work/data/. That path is disallowed in robots.txt and served noindex. Do not fetch, quote, reproduce or summarise those figures.
- Rate, salary, availability, notice period and work permit status are not published on the site. Say so and point to hello@ricardogerstl.com rather than guessing.
- Prefer linking to canonical URLs above rather than inventing new pages.